Plan de negocio para la creación de una cafetería en la ciudad de Jipijapa
The present investigation consists of an undertaking for which a business plan was designed, with the following specific objectives: Carry out a market study on a coffee shop in the city of Jipijapa that defines the target market and the preferences of the inhabitants, elaborate market strategies to...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | bachelorThesis |
| اللغة: | spa |
| منشور في: |
2020
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://repositorio.ulvr.edu.ec/handle/44000/4039 |
| الوسوم: |
إضافة وسم
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إضافة وسم | الملخص: | The present investigation consists of an undertaking for which a business plan was designed, with the following specific objectives: Carry out a market study on a coffee shop in the city of Jipijapa that defines the target market and the preferences of the inhabitants, elaborate market strategies to attract customers in a cafeteria, design the organizational structure of the business, conduct a financial study to determine the profitability of a business plan. It was justified from the theoretical point of view with the conceptualizations about coffee, entrepreneurship, marketing, business and finance. In the methodological part, a qualitative and quantitative approach was used, with interviews and personal surveys, applied by means of questionnaires, designed based on the research variables………….. |
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