Diagnóstico socioeconómico de los propietarios de microemprendimientos del sector centro El Mamey en Babahoyo Ecuador

This research proposes the socioeconomic context of the owners of micro-enterprises in the central sector "El Mamey" in Babahoyo - Ecuador, for its effect it is necessary to use the respective methodology that entails collecting sufficient information, the same ones that refer to the use of the mixed approach, descriptive scope, while the techniques that are applied correspond to the survey, interview and Documentary research, executed through broken instruments, which resulted in, they do not develop their activities in a strategic plan although they have been carrying out activities for more than 3 years. years and receive monthly income between $500.00 and $1000.00, however, they are threatened by the increase in the unemployment rate that affects the appearance of informal merchants, variations in the interest rate offered by banks for financing, increase in the heating rate, permanent restoration of roads and spaces by municipal entities that affect the fluid activities of microentrepreneurs, tax changes to SMEs, low level of attendance at commercial premises due to the insecurity in which the city lives and lack of technical knowledge on the part of their owners in the administrative area, therefore, to mitigate the impact of the problem, the design of a Strategic Plan with a socioeconomic approach for micro-enterprises of the El Mamey citadel is suggested as a proposal, which establishes a specific scheme applicable to existing business models in the area.

• Glavni autor: Calero López, Jordy Abelardo (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2023
• Teme: Financiamiento; Economía; Rentabilidad; Negocio
• Online pristup: http://repositorio.ulvr.edu.ec/handle/44000/6654