Plan de exportación de edulcorante de stevia al mercado de Málaga, España
This research aims to develop an export plan for stevia sweetener for the Hacienda "La Finca", Zapotal Commune, Province of Santa Elena towards the market of Malaga -Spain. This project arises from the need of the Ecuadorian economy to diversify its exportable offer, but through a finished...
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| Formato: | bachelorThesis |
| Lenguaje: | spa |
| Publicado: |
2020
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| Materias: | |
| Acceso en línea: | http://repositorio.ulvr.edu.ec/handle/44000/3730 |
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Agregar Etiqueta | Sumario: | This research aims to develop an export plan for stevia sweetener for the Hacienda "La Finca", Zapotal Commune, Province of Santa Elena towards the market of Malaga -Spain. This project arises from the need of the Ecuadorian economy to diversify its exportable offer, but through a finished product that allows greater foreign exchange, in order to be related to the policies promoted by the national government to promote the transformation of the productive matrix and reduce the trade balance deficit. To achieve this, a compilation of the necessary information was made to establish the viability of stevia's export to the Spanish market; then, the regulations required by this market for the successful entry of this product were analyzed; and finally, an export plan for the sweetener was designed, where it was determined that the initial investment would be $126,193.10 for the acquisition of property, plant and equipment, as well as pre-operation expenses and working capital…… |
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