La fusión del community manager y periodista en pro de la comunicación virtual en la productora de televisión JD producciones en Guayaquil

This research had as main purpose to analyze the development and role of a Community Manager within a media, specifically investigate how it works and how does the virtual community manager at JD Productions television production function. This analysis is important to determine the professional rol...

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Bibliographische Detailangaben
1. Verfasser: Cruz Torres, Karla Ninoska (author)
Format: bachelorThesis
Sprache:spa
Veröffentlicht: 2016
Schlagworte:
Online Zugang:http://repositorio.ulvr.edu.ec/handle/44000/878
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Beschreibung
Zusammenfassung:This research had as main purpose to analyze the development and role of a Community Manager within a media, specifically investigate how it works and how does the virtual community manager at JD Productions television production function. This analysis is important to determine the professional roles between a journalist and community manager is the best choice to benefit virtual communication, as many times the Community Manager of a media does not know anything about journalism and there when there are many mistakes and weaknesses that are reflected in web pages or social networking medium…..