Trade marketing para impulsar la venta de productos de consumo en máquinas vending de barexpress para la escuela superior politécnica del Litoral
Trade Marketing is a marketing tool that seeks to develop and implement effective management between the supplier and the distributor of products or services to a mutual benefit, ultimately resulting in the consumer; Is born of an alliance with the purpose of stimulating in a very productive way the...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | bachelorThesis |
| Ngôn ngữ: | spa |
| Được phát hành: |
2017
|
| Những chủ đề: | |
| Truy cập trực tuyến: | http://repositorio.ulvr.edu.ec/handle/44000/1658 |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
Thêm thẻ | Tóm tắt: | Trade Marketing is a marketing tool that seeks to develop and implement effective management between the supplier and the distributor of products or services to a mutual benefit, ultimately resulting in the consumer; Is born of an alliance with the purpose of stimulating in a very productive way the final demand. Its appearance was in the 90's, according to Santemases in 1998, its first management was with the Colgate-Palmolive business group, who managed to conceive that the producer should be considered as a natural partner in the management of the distributor; Although it is true, the collaborative system existed, but the way to plan the logistics, market support and other aspects of this discipline, have been created from its appearance….. |
|---|