Trade marketing para impulsar la venta de productos de consumo en máquinas vending de barexpress para la escuela superior politécnica del Litoral
Trade Marketing is a marketing tool that seeks to develop and implement effective management between the supplier and the distributor of products or services to a mutual benefit, ultimately resulting in the consumer; Is born of an alliance with the purpose of stimulating in a very productive way the...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | bachelorThesis |
| 语言: | spa |
| 出版: |
2017
|
| 主题: | |
| 在线阅读: | http://repositorio.ulvr.edu.ec/handle/44000/1658 |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
添加标签 | 总结: | Trade Marketing is a marketing tool that seeks to develop and implement effective management between the supplier and the distributor of products or services to a mutual benefit, ultimately resulting in the consumer; Is born of an alliance with the purpose of stimulating in a very productive way the final demand. Its appearance was in the 90's, according to Santemases in 1998, its first management was with the Colgate-Palmolive business group, who managed to conceive that the producer should be considered as a natural partner in the management of the distributor; Although it is true, the collaborative system existed, but the way to plan the logistics, market support and other aspects of this discipline, have been created from its appearance….. |
|---|