Marketing digital para el incremento de las ventas de la empresa Hobby Store
The company "Hobby Store", dedicated to the sale and distribution of collectible products, has experienced a significant decrease in its sales since the onset of the pandemic in March 2020. Despite its presence on social media, with a considerable number of followers, this has not translat...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2024
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| Acceso en liña: | http://repositorio.ulvr.edu.ec/handle/44000/7022 |
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Engadir etiqueta | Summary: | The company "Hobby Store", dedicated to the sale and distribution of collectible products, has experienced a significant decrease in its sales since the onset of the pandemic in March 2020. Despite its presence on social media, with a considerable number of followers, this has not translated into an increase in sales. Over the past three years, the company has had to take cost-cutting measures, such as eliminating physical sales points. During this period, monthly sales have decreased dramatically, leading to the need to implement a revitalization plan that leverages digital marketing strategies to strengthen the existing customer base, capture new markets, and improve sales........ |
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