Campaña publicitaria para el posicionamiento de la microempresa divine plus en la ciudad de Guayaquil
Divine Plus Ecuador is a young company dedicated to making garments for the market of sizes in the city of Guayaquil, but fails to proper positioning, although there are few brands that are dedicated to this sector. The general objective of this research work, consists of the design of an advertisin...
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| Materialtyp: | bachelorThesis |
| Språk: | spa |
| Publicerad: |
2018
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| Ämnen: | |
| Länkar: | http://repositorio.ulvr.edu.ec/handle/44000/2386 |
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Lägg till en tagg | Sammanfattning: | Divine Plus Ecuador is a young company dedicated to making garments for the market of sizes in the city of Guayaquil, but fails to proper positioning, although there are few brands that are dedicated to this sector. The general objective of this research work, consists of the design of an advertising campaign that Divine Plus position in the market; It's based on the theories of León Festinger (social comparison, 1954) and Abraham Maslow (human motivation, 1943)….. |
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