Servicio y fidelización del cliente en un centro de fisioterapia
In the context of the present study, the crucial implications of customer service and loyalty in a physical therapy center were addressed, particularly focused on elderly patients undergoing musculoskeletal rehabilitation treatments. Through exhaustive research, the importance of understanding and a...
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| Format: | masterThesis |
| Sprog: | spa |
| Udgivet: |
2025
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| Fag: | |
| Online adgang: | http://repositorio.ulvr.edu.ec/handle/44000/7754 |
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Tilføj Tag | Summary: | In the context of the present study, the crucial implications of customer service and loyalty in a physical therapy center were addressed, particularly focused on elderly patients undergoing musculoskeletal rehabilitation treatments. Through exhaustive research, the importance of understanding and applying effective strategies to guarantee the satisfaction and loyalty of these patients was evident. After analyzing the current situation of the center, critical areas for improvement in customer service processes were identified, especially in terms of quality of care, communication and personalization of treatments. Strategic alternatives were proposed, including process optimization, dissemination of informative content, design of personalized loyalty programs and staff training, with the aim of strengthening the relationship between the center and patients. These measures are based on the recognition that customer satisfaction and loyalty are essential to the long-term success of the physical therapy center. By improving the patient experience and promoting patient engagement and loyalty, the center can ensure its competitiveness in the market and guarantee its viability and continuity in the future. |
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