Marketing relacional y la fidelización de clientes, tiendas más ahorro, ciudad de Guayaquil
The research on relationship marketing and customer loyalty in Tiendas Más Ahorro, City of Guayaquil was carried out using a mixed approach, which integrated quantitative and qualitative methods to comprehensively understand the dynamics of marketing and customer loyalty. The quantitative phase cons...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2024
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| Online Access: | http://repositorio.ulvr.edu.ec/handle/44000/7298 |
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