Creación de valor en el servicio y la satisfacción del cliente en las pequeñas empresas de agenciamiento de aduana
This research emphasizes the importance of added value in the service currently provided by small customs agency companies, which are in charge of advising importers and exporters in their customs processes and procedures for the entry and exit of merchandise. from Ecuador. Incorrect advice and the...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | masterThesis |
| Γλώσσα: | spa |
| Έκδοση: |
2023
|
| Θέματα: | |
| Διαθέσιμο Online: | http://repositorio.ulvr.edu.ec/handle/44000/6312 |
| Ετικέτες: |
Προσθήκη ετικέτας
Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!
|
Προσθήκη ετικέτας | Περίληψη: | This research emphasizes the importance of added value in the service currently provided by small customs agency companies, which are in charge of advising importers and exporters in their customs processes and procedures for the entry and exit of merchandise. from Ecuador. Incorrect advice and the lack of added value in the company's processes affect the lack of satisfaction of both internal and external customers, who at the end of the day incur desertion. The main objective of this research is to identify the importance of having a value-added service and how this incurs in customer satisfaction, loyalty and preservation. This work is of a mixed approach since we carry out the type of qualitative and quantitative analysis, with this the deficiencies or errors made by companies in the customs agency sector are measured, analyzed and deepened and how their clients perceive said service. It is concluded that currently the clients of these companies, both internal and external, are not completely satisfied in terms of the service received or contracted, for which the application of the theoretical and methodological foundations of the present investigation is recommended in view of the need to have a system of value creation in the service in said companies. |
|---|