Marketing estratégico para la comercialización de los servicios de la empresa de eventos Laydan, de la ciudad de Guayaquil
In the development of the title work "Strategic Marketing for the commercialization of the services of the company of events" Laydan ", of the city of Guayaquil", specific objectives were raised that were related to determine the perception of the image and knowledge of the servi...
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Rannpháirtithe: | |
| Formáid: | bachelorThesis |
| Teanga: | spa |
| Foilsithe / Cruthaithe: |
2019
|
| Ábhair: | |
| Rochtain ar líne: | http://repositorio.ulvr.edu.ec/handle/44000/2795 |
| Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
Cuir clib leis | Achoimre: | In the development of the title work "Strategic Marketing for the commercialization of the services of the company of events" Laydan ", of the city of Guayaquil", specific objectives were raised that were related to determine the perception of the image and knowledge of the services of the researched company, identify the factors of preference towards the celebration of events, which affects the hiring of these services, analyze the marketing strategies that allow new customers to be captured, considering a hypothesis for each objective. In the theoretical part, conceptualizations of strategic marketing, types of strategies, tactics, sales and customer service were considered in order to know the scope within the development of the topic…… |
|---|