Marketing estratégico y el incremento de clientes en la Peluquería Mua Studio

This study called "Strategic Marketing and Customer Growth at 'Mua Studio' Hair Salon" dives into the dynamic and competitive world of the beauty and personal care industry, focusing on how marketing strategies can boost growth and the expansion of this specific establishment. With a meticulous focus on understanding the needs of the target market and executing innovative promotional tactics, the research seeks to provide practical and informed guidance for the owners and managers of "Mua Studio". Through the use of the survey and interview with industry actors and the application of relevant theoretical frameworks, the most effective strategies adapted to the unique needs of the hair salon are identified. The ultimate goal is for "Mua Studio" to position itself as a leader in its area, differentiating itself from the competition and consolidating its client base. Furthermore, this research will not only benefit "Mua Studio", but will also serve as a valuable resource for other similar companies seeking to improve their performance in a challenging and ever-changing business environment. With a focus on innovation, customer service and market understanding, this thesis seeks to offer a clear roadmap for the continued success of "Mua Studio" and its relevance in the beauty industry.

• Tác giả chính: Herrera Luna, Lisbeth Elizabeth (author)
• Tác giả khác: Posligua Álava, Leidy Andreina (author)
• Định dạng: bachelorThesis
• Ngôn ngữ: spa
• Được phát hành: 2024
• Những chủ đề: Publicidad; Mercado; Marketing; Consumidor
• Truy cập trực tuyến: http://repositorio.ulvr.edu.ec/handle/44000/7395