Marketing digital para el posicionamiento de la marca Never Mind en la ciudad de Guayaquil

The Never Mind brand is an enterprise with a digital business model, product orders are made through social networks exactly Instagram and WhatsApp, but its social networks, being a new brand, do not have a large number of followers due to Because their feed is not creative and does not attract more people, there is no interaction with the followers and this affects the growth of the brand and also the lack of revenue. The objective of the research was: Develop digital Marketing for the positioning of the Never Mind brand in the city of Guayaquil. As part of the applied methodology, it was descriptive when defining what would be the competent characteristics that an ideal client should have. At the same time, it allowed the application of mathematical techniques for its measurement and statistical techniques for its graphic interpretation by means of histograms. Among the most relevant result, it was evidenced that there is a great significant acceptance. The Never Mind brand could take advantage of it by offering its products in an attractive way in order to position itself and captivate the niche. Finally, it was concluded that the posting process for the brand's content that improves participation in social networks, it was considered to increase its effectiveness through the help of an influencer known as Alison, an actress who had a profile of followers similar to the one you are trying to attract.

• 第一著者: Yela Olvera, Susana Georgina (author)
• フォーマット: bachelorThesis
• 言語: spa
• 出版事項: 2023
• 主題: Publicidad; Medio social; Marketing; Comunicación
• オンライン･アクセス: http://repositorio.ulvr.edu.ec/handle/44000/6407