Estudio de la percepción del grupo objetivo de la marca de agua splendor en los autoservicios de la zona norte de Guayaquil, para la mejora de su posicionamiento

The bottled water market in Ecuador has grown considerably due to the creation and marketing of different brands whose communication has focused on spreading its tangible and intangible benefits, to provide health and wellness potential consumers of the vital liquid. This research project has as its...

詳細記述

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書誌詳細
第一著者: Miranda Ramos, Shirley Nathaly (author)
その他の著者: Escobar Suárez, Paúl Adrián (author)
フォーマット: bachelorThesis
言語:spa
出版事項: 2016
主題:
オンライン・アクセス:http://repositorio.ulvr.edu.ec/handle/44000/1031
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