Desarrollo de plan de exportación de instrumentos musicales hechos de caña guadua angustifolia para Schubert Ganchozo al mercado Suizo

The export plan will allow face competition and aim to reduce the variability of demand, increasing market share to increase demand for promotion, merger or increased exports also will achieve the elimination of cultural and national differences, with a openness to diversity under the dynamism withi...

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Hlavní autor: Moreno Sandoval, Víctor Andrés (author)
Médium: bachelorThesis
Jazyk:spa
Vydáno: 2017
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On-line přístup:http://repositorio.ulvr.edu.ec/handle/44000/1642
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Shrnutí:The export plan will allow face competition and aim to reduce the variability of demand, increasing market share to increase demand for promotion, merger or increased exports also will achieve the elimination of cultural and national differences, with a openness to diversity under the dynamism within the export of musical instruments angustifolia bamboo cane, implying a productive and collaborative and competitive opportunity for Ecuadorian business sector. The area where the plan export of musical instruments will be located is Switzerland, whose market segmentation is aimed at people of both sexes aged under 20 years to 70 years or more, using the quantitative approach, under a deductive method, with the combination of descriptive and explanatory methods, using the survey as a technique and instrument collection research, managing to capture the views of students of musical institutions and diagnose the problem under study by the survey in special the mister Ganchozo…….