La narrativa crossmedia en los medios
As time goes by, the way we consume information has changed completely, we find ourselves in a digital era in which every traditional media has lost the scoop of events, this is because anyone can report from wherever they are, having in their possession a smartphone and Internet connection. With al...
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| Формат: | bachelorThesis |
| Мова: | spa |
| Опубліковано: |
2023
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| Онлайн доступ: | http://repositorio.ulvr.edu.ec/handle/44000/6678 |
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Додати тег | Резюме: | As time goes by, the way we consume information has changed completely, we find ourselves in a digital era in which every traditional media has lost the scoop of events, this is because anyone can report from wherever they are, having in their possession a smartphone and Internet connection. With all this, each traditional media has seen itself in the task of updating both their image and the way in which they impart information in order to change the perception that the public has about each one, and additionally catching the attention of a younger audience. That is why all the traditional media have looked at crossmedia as the perfect tool for its reinvention, of course, when applying this narrative there are complications, but it is a much more effective way to create segmented content for digital platforms, either on the web or in social networks and thus work together with the traditional media which have been of vital importance for society and its development............ |
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