Análisis de los trending topic de la RSD facebook del diario el universo, ante la construcción de la opinión pública web en el proceso electoral nacional 2017

The present research project has as main objective, to analyze the Trending Topics that were evidenced during the national electoral process 2017, through the RSD (Social Network Digital) Facebook of newspaper "The Universe". Historical references were taken into consideration, from the tr...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Calle Arrata, Verónica Alexandra (author)
التنسيق: bachelorThesis
اللغة:spa
منشور في: 2017
الموضوعات:
الوصول للمادة أونلاين:http://repositorio.ulvr.edu.ec/handle/44000/2038
الوسوم: إضافة وسم
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الوصف
الملخص:The present research project has as main objective, to analyze the Trending Topics that were evidenced during the national electoral process 2017, through the RSD (Social Network Digital) Facebook of newspaper "The Universe". Historical references were taken into consideration, from the traditional way of informing on the part of the print media to the information convergence web, theoretical and methodological foundations for a better argumentation and verification of the one raised in the analysis of this project. The research approach was of a Mixed (Quantitative - Qualitative) character. The survey technique was applied to 253 readers of the newspaper "El Universo" selected from the Carbo Concepción parish, through a simple random sample with age filters between the 18 to 45 years, in this survey were obtained consultations of the consuming through means multiplatform and of the construction and viralization of notes Trends or Trending Topics…….