Influencia de las redes sociales en la sociedad

In the present research work, the analysis of the influence of the Tik Tok social network in young communication students was carried out, with the objective of analyzing the influence of this platform in this age group. From this research, the theoretical and methodological bases found in the second chapter that addresses the origin of the Tik Tok social network and the influence generated by this network are based. In addition, the methods used by this platform to keep young people influenced are identified through interviews with communication professionals who know about this network to find out if it affects the young person and in what way. The use preferences of young people in the Tik Tok social network are determined, through the technique that was carried out in a focus group with young people who study communication to highlight how important it is to know how to manage this network, what type of content they view and what way it influences them as such. This research had a qualitative approach because it studies the reality of the people involved, even its scope is descriptive and explanatory because it is analyzed through the interviews, the focus group and the observation sheets. Because in each of these techniques used the contribution of the indicated variables is detailed. To conclude the investigation of this work, he arrived at the analysis that users follow trends that arise from one moment to the next, they interact among themselves, through comments, dynamic and creative short videos. This study is useful because it was analyzed and had the scope it wanted to reach, analyzing the influence and how young people consume the different types of videos in order to meet and address each of the objectives.

• Yazar: Moreno García, Génesis Viviana (author)
• Materyal Türü: bachelorThesis
• Dil: spa
• Baskı/Yayın Bilgisi: 2023
• Konular: Joven; Red social; Influencia social; Periodismo
• Online Erişim: http://repositorio.ulvr.edu.ec/handle/44000/6675