Efectos del social media en el posicionamiento de la marca pastelería Adriana en los jóvenes de 18 a 25 años en el sector norte de Guayaquil

This titling project is based on investigating the positioning of the Pastelería Adriana brand, a business which offers pastry products such as cakes, sweets, coffee, chocolate and high quality salt products. Conduct a survey of preferences and tastes in the social networks of young people between 18 and 25 years of the northern sector of Guayaquil. To induce t he purchase decisions of young people, it is necessary to have presence and a good strategy of advertising communication in social networks, which will be measured as often as they use and in which social network they prefer. The result of this research project will allow us to know the positioning between the target group indicated, either by different means such as recommendation from friends, Google or social networks. There will be an advertising analysis of the results of the surveys that will be established as a research technique to see which strategies attract more attention to Pastelería Adriana and the implementation of new social media to encourage the purchase of products in the different stores they own……

• Главный автор: Avegno Cabrera, Ericka Victoria (author)
• Формат: bachelorThesis
• Язык: spa
• Опубликовано: 2018
• Предметы: Posicionamiento; Grupo objetivo; Estrategia; Comunicación
• Online-ссылка: http://repositorio.ulvr.edu.ec/handle/44000/2084