Estrategia de marketing para la promoción y fomento del uso de los pasos elevados peatonales en la vía perimetral de la ciudad de Guayaquil año 2014

Driver education is one of the areas which will reduce the population that has broad implications for the traffic accident, which is why the goal of designing a social marketing strategy of road culture, to promote and encourage raised the massive use of pedestrian overpasses, to help reduce the ris...

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Bibliographic Details
Main Author: Peña Álvarez, Erika Yuliana (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://repositorio.ulvr.edu.ec/handle/44000/822
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