Percepción psicológica del color en la Generación Z en los rubros tecnología y alimentos.
This research aims to analyze how color psychology influences the perception and purchasing decisions of Generation Z, with a particular focus on technological and food-related products. The study was approached through a mixed-methods design that combined semi-structured interviews, structured surv...
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| Autore principale: | |
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| Natura: | bachelorThesis |
| Lingua: | spa |
| Pubblicazione: |
2025
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| Soggetti: | |
| Accesso online: | http://dspace.unach.edu.ec/handle/51000/15988 |
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