Procesos creativos de ilustraciones aplicados a prendas STREETWEAR basado en las vanguardias para la cultura urbana

The present investigation is based on the lack of knowledge about streetwear clothing creative processes of illustrations, since designers and illustrators, both professionals and students, are largely unaware of this issue. This is because there are no local instruments that cover these processes, so a creative process where each of these tools is detailed, will be able to address the designer or illustrator in the creation of graphic pieces to be stamped on urban clothing. This research reveals the importance of the streetwear creative process for illustrators to have a guide on how to work it and combine it with in an innovative way, taking into account that they have skills in the development of graphic pieces, but have creative weaknesses when developing streetwear illustration for suburban cultures. Developing this creative illustration process, it will have positive effect because their illustrations will have a greater importance in the subculture’s aspect, becoming familiar illustrations for the consumer and exclusive. What the illustrator or designer seeks is to communicate through graphic pieces, a message that projected experience with the customer, the objective is to promote quality graphic pieces for streetwear clothing, giving it a touch of exclusivity and connection to the costumer, using design tools to obtain a genuine, highly functional product.

• Main Author: Quishpe Mullo, Dennys Isaac (author)
• Format: bachelorThesis
• Language: spa
• Published: 2021
• Subjects: Procesos creativos; Streetwear
• Online Access: http://dspace.unach.edu.ec/handle/51000/7243