Diseño, e implementación de un plan de negocios para la empresa de Consultoría y Asesoramiento Integral Zion Consultores

This research proposes the design of a business plan for the company Integral Consultancy for Public Procurement ZION CONSULTANTS, in order to Know the reality of the market, since with the information collected allows to define a business plan oriented towards the fulfillment of objectives based on guidelines, strategies And financial analysis detailed in this document. It allows the design and the Implementation Balanced Scorecard (BSC / CMI). The study feasibility and profitability of the project. Determined the capital investment, projecting the income statement and cash flows Achieving a 40% IRR, a NAV of $ 7560.77, and a B / C of $ 1.86, being the time Of recovery of the investment 24.81 months. It is concluded that the market to which it is directed The company is a growing market, which has a high demand Unsatisfied due to Lack of competition since the service demanded by the demand requires a high degree of Effectiveness and quality that prevents the increase of the offer, it is recommended to implement the designed to improve service procedures, which quality of service and direct all marketing efforts to the achievement of the positioning of the company in the market since it presents a better future to the company for being a growing market..

• Main Author: Toapanta Arévalo, Carolina Fernanda (author)
• Format: masterThesis
• Language: spa
• Published: 2017
• Subjects: Oferta; Plan de Negocios
• Online Access: http://dspace.unach.edu.ec/handle/51000/3633