Estudio de recepción de los contenidos difundidos por Lenin Moreno en cadenas emitidas por TV, periodo octubre 2019 – marzo 2020

RESUME The present scientific research entitled: "Study of reception of the contents broadcast by Lenin Moreno in channels broadcast by TV, period October 2019 - March 2020" arose from the interest of knowing the reception of the government channels broadcast by the former president.In this work, the functionalist theory was based, starting from a qualitative methodology with methods: scientific, analytical and descriptive, since this qualitative work did not require the application of population and sample. The techniques used were: content analysis, focus groups and interviews with experts, each one helped to strengthen the research.With the results obtained in the investigation, a scientific article is proposed in this way to give a contribution to the academy, in addition, to encourage reception and audience studies, another way of knowing communication.

• المؤلف الرئيسي: Amanda Katherine, Moyano Rosales (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2022
• الموضوعات: Cadenas de gobierno; audiencia; recepción
• الوصول للمادة أونلاين: http://dspace.unach.edu.ec/handle/51000/8609