Estrategias de marketing y las ventas en la asociación de productores San Pedro de Licto, en la ciudad de Riobamba
The present research, titled "Marketing and Sales Strategies in the San Pedro de Licto Producers Association," aims to propose new methods for members to increase their sales. A mixed methodology was employed, which included a documentary review and surveys conducted with interested partie...
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| Үндсэн зохиолч: | |
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| Формат: | bachelorThesis |
| Хэл сонгох: | spa |
| Хэвлэсэн: |
2025
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| Нөхцлүүд: | |
| Онлайн хандалт: | http://dspace.unach.edu.ec/handle/51000/14587 |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Шошго нэмэх | Тойм: | The present research, titled "Marketing and Sales Strategies in the San Pedro de Licto Producers Association," aims to propose new methods for members to increase their sales. A mixed methodology was employed, which included a documentary review and surveys conducted with interested parties. The results indicate that the current advertising and promotional efforts do not meet market demands and do not ensure the acquisition of new members or financial income. In conclusion, the most effective strategy involves a redesign of the institutional logo, implementing a website with a sales module, and training for administrative staff and members. These initiatives will help improve sales and the management of new clients. |
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