Creación de la marca territorial de la parroquia Santiago de Calpi, para generar posicionamiento en mercados nacionales e internacionales
The present investigation has as objective, to design the territorial Santiago Calpi brand, to generate position in national and international markets, it is necessary to the application of the methodology of Bruno Munari and methodology of the Anholt index to determine the appropriate strategies fo...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Μορφή: | bachelorThesis |
| Γλώσσα: | spa |
| Έκδοση: |
2018
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| Θέματα: | |
| Διαθέσιμο Online: | http://dspace.unach.edu.ec/handle/51000/4795 |
| Ετικέτες: |
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Προσθήκη ετικέτας | Περίληψη: | The present investigation has as objective, to design the territorial Santiago Calpi brand, to generate position in national and international markets, it is necessary to the application of the methodology of Bruno Munari and methodology of the Anholt index to determine the appropriate strategies for the positioning of the parish of Santiago de calpi. Once implemented the surveys and analyzed the results, it was determined three creative sources such as agricultural production, religion and music and using the minimalist style, we were able to determine the territorial brand, as well as the different advertising pieces that will help to strengthen the communication to get a correct positioning in different markets. As a result of the investigation was obtained the territorial Santiago Calpi brand with its manual of use and application of the brand, which consists of technical parameters and designs to generate a correct interaction with the user. |
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