Creación de la marca territorial de la parroquia Santiago de Calpi, para generar posicionamiento en mercados nacionales e internacionales
The present investigation has as objective, to design the territorial Santiago Calpi brand, to generate position in national and international markets, it is necessary to the application of the methodology of Bruno Munari and methodology of the Anholt index to determine the appropriate strategies fo...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://dspace.unach.edu.ec/handle/51000/4795 |
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