Emprendimiento y Oferta Turística en la parroquia Pelileo Grande, cantón Pelileo, provincia de Tungurahua.

The objective of this research is to evaluate the relationship between entrepreneurship and the tourist offer in Pelileo Grande town, located in the Pelileo canton in Tungurahua province. This is a non-experimental correlational type of research with a cross-sectional study design that combines qual...

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Autore principale: Rujel Punguil, Jahaira Katheryne (author)
Natura: bachelorThesis
Lingua:spa
Pubblicazione: 2023
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Accesso online:http://dspace.unach.edu.ec/handle/51000/11052
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Riassunto:The objective of this research is to evaluate the relationship between entrepreneurship and the tourist offer in Pelileo Grande town, located in the Pelileo canton in Tungurahua province. This is a non-experimental correlational type of research with a cross-sectional study design that combines qualitative and descriptive analysis techniques. To carry out the situational diagnosis of the touristic entrepreneurship, secondary sources are used, and an in-situ evaluation is carried out. Surveys were applied to 16 representatives of the establishments that offer services, as well as to 246 tourists who visit the town. The interviews made it possible to collect information on some characteristics: the reason of the start-up, the quality of services, accessibility, and the touristic offer. It was found that 48.25% of those surveyed rated the services offered as "very good". It was concluded that there is no significant relationship between the entrepreneurship and the tourist offer in the Pelileo Grande town.