La Gestión del Marketing y el posicionamiento del Instituto Tecnológico Republica de Alemania en la Ciudad de Riobamba

ABSTRACT: The main objective of this research is to determine the impact of marketing management on the positioning of the Instituto Superior Tecnológico República de Alemania in the city of Riobamba. For this purpose, an analysis of the marketing management will be carried out by the administrative...

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Bibliographic Details
Main Author: Lema Yuquilema, Ruth Nataly (author)
Other Authors: Remache Remache, Adriana Alexandra (author)
Format: bachelorThesis
Language:spa
Published: 2024
Subjects:
Online Access:http://dspace.unach.edu.ec/handle/51000/13880
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