La gestión de marketing y las ventas de la empresa Almacenes León de la cuidad de Riobamba.

The present study addressed marketing management and its impact on sales in Almacenes León, located in Riobamba City. The main motivation for this research stemmed from the need to deeply understand how marketing management influences this company's sales and its commercial success. The study&#...

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Bibliographic Details
Main Author: Basantes Morales, Marcela Salome (author)
Format: bachelorThesis
Language:spa
Published: 2023
Subjects:
Online Access:http://dspace.unach.edu.ec/handle/51000/11806
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