Semiología de la identidad visual de las cooperativas de ahorro y crédito indígenas de Riobamba y su relación con el branding Corporativo

This research analyzes the semiology of visual identity in Riobamba's indigenous savings and credit cooperatives and its relationship with corporate branding. The main objective is to determine how the graphic and symbolic elements used in these cooperatives' visual identities influence th...

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Bibliographic Details
Main Author: Castelo Guerrero, Steeven Alonso (author)
Format: bachelorThesis
Language:spa
Published: 2025
Subjects:
Online Access:http://dspace.unach.edu.ec/handle/51000/15421
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