Innovación y capital social como factores de la competitividad de los emprendimientos del cantón Riobamba: Caso Sector Manufacturero

ABSTRACT: We investigated the manufacturing enterprises registered in the Riobamba cadaster from 2017 to 2022 and aims to determine how innovation and social capital influence the competitiveness of enterprises in the manufacturing sector in the canton of Riobamba, the work has a qualitative and quantitative approach, and an econometric model was used. For the development of this work, a 49 measurement instrument was applied to the owners, managers and directors of 123 enterprises; With the data obtained, different alternatives of the multiple linear regression model were estimated, to validate this model the Akaike information criterion was used, giving as a result that as social capital increases by one point, competitiveness will increase by 41.3%, while if innovation increases by one point, competitiveness will increase by 25.4%, so that the impact of these variables on the competitiveness of manufacturing enterprises in the canton of Riobamba are moderately significant since it show an s2 of 26.5%. In addition, two control variables were added: educational level and the relationship with the workers, where there was a better relationship between the initial variables, obtaining an 2 greater than 34.5%.

• Main Author: Guijarro Maza, Jhosselyn Guijarro (author)
• Other Authors: Ruiz Borja, Madolyn Solange (author)
• Format: bachelorThesis
• Language: spa
• Published: 2023
• Subjects: innovación; capital social; competitividad; emprendimiento
• Online Access: http://dspace.unach.edu.ec/handle/51000/12039