Estrategia de rebranding para la carrera de Diseño Gráfico de la Universidad Nacional de Chimborazo en sus veinticinco años de creación.

This research aims to design a comprehensive rebranding strategy to strengthen the positioning of the Graphic Design program at the Universidad Nacional de Chimborazo (UNACH), within the framework of its twenty-five years of academic trajectory and its commitment to students and society. The study a...

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Bibliographic Details
Main Author: Madero Toledo, José Francisco (author)
Format: bachelorThesis
Language:spa
Published: 2026
Subjects:
Online Access:http://dspace.unach.edu.ec/handle/51000/16572
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