“DISEÑO DE CARTELES COMO ESTRATEGIA DE DIFUSIÓN DE LA CULTURA ORIENTAL EN EL CONTEXTO RIOBAMBEÑO”

There is a lack of knowledge of Oriental culture on the part of the majority of the Riobamba population, since there are no graphic, visual or design materials that contribute to society with information in a clear and efficient manner. Learning materials are scarce. For this reason, after analyzing all the social and cultural problems that the country has with respect to Eastern culture, the objective of doing the thesis is to design posters as a strategy to disseminate Oriental culture in the Riobamba context. the theoretical and methodological referents that justify the relevance and need to spread that culture and in this way to be able to determine the requirements or components that the posters must meet to spread the said culture and have the feasibility of knowing everything related to the oriental. The methodology had an analytical-synthetic, ethnographic, inductive and deductive method, the type of research was descriptive and explanatory, the population was the inhabitants of the city of Riobamba, the techniques observation, survey, the instruments were the observation sheet and the questionnaire through the collection of data can be analyzed that, there is very little diffusion about the oriental culture, due to the little knowledge of their language, writing and symbols, it is scarce to be able to find and understand posters that disseminate these cultures when they do not have an adequate knowledge about the meanings that each of the cards encloses.

• 1. autor: Chen, Janice (author)
• Kolejni autorzy: Tapia Balseca, Kevin Vinicio (author)
• Format: bachelorThesis
• Język: spa
• Wydane: 2019
• Hasła przedmiotowe: Cultura Oriental; carteles; conocimiento; tecnologías
• Dostęp online: http://dspace.unach.edu.ec/handle/51000/5728