Planificación estratégica y su posicionamiento en el mercado de la Empresa Almacenes León de la Ciudad de Riobamba

Abstract: This study focuses on the strategic planning and its positioning in the market of the Almacenes León Company, located in the City of Riobamba. Strategic planning is a crucial process that guides the organization's actions toward achieving its long-term goals, while market positioning...

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Bibliographic Details
Main Author: Aynaguano Llanga, Carlos Alexander (author)
Format: bachelorThesis
Language:spa
Published: 2024
Subjects:
Online Access:http://dspace.unach.edu.ec/handle/51000/13228
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