El Neuromarketing y la efectividad de las promociones en el sector comercial de Pucará en la ciudad de Riobamba.

The objective of this research work is to determine how Neuromarketing influences the effectiveness of promotions in the commercial sector of Pucará in the city of Riobamba. To comply with the above, a study was carried out that is based on the use of qualitative and quantitative methods, the data w...

• Κύριος συγγραφέας: Pino Chapalbay, Luis Miguel (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2023
• Θέματα: Neuromarketing; Promociones; Efectividad; Toma de decisiones y estímulos
• Διαθέσιμο Online: http://dspace.unach.edu.ec/handle/51000/11630