El Neuromarketing y la efectividad de las promociones en el sector comercial de Pucará en la ciudad de Riobamba.

The objective of this research work is to determine how Neuromarketing influences the effectiveness of promotions in the commercial sector of Pucará in the city of Riobamba. To comply with the above, a study was carried out that is based on the use of qualitative and quantitative methods, the data w...

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Détails bibliographiques
Auteur principal: Pino Chapalbay, Luis Miguel (author)
Format: bachelorThesis
Langue:spa
Publié: 2023
Sujets:
Accès en ligne:http://dspace.unach.edu.ec/handle/51000/11630
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