Diseño de branding educativo como estrategia de comunicación, en estudiantes de cuarto año de Educación Básica, de la Unidad Educativa comunitaria Intercultural Bilingüe Siete de Mayo, período 2021 – 2022

ABSTRACT: The research was carried out with the theme: "DESIGN OF EDUCATIONAL BRANDING AS A COMMUNICATION STRATEGY, IN STUDENTS OF FOURTH YEAR OF BASIC EDUCATION, OF THE BILINGUAL INTERCULTURAL COMMUNITY EDUCATIONAL UNIT SIETE DE MAYO, PERIOD 2021 - 2022", where its objectives were to design a educational branding as a communication strategy in the Siete de Mayo Intercultural Community Educational Unit, so that students in the fourth year of basic education improve the quality of learning, identify the elements that intervene in educational branding that allows improving communication, knowing the criteria of the teachers of the Educational Unit, in terms of educational branding and Execution of educational branding as a communication strategy. The methodology applied was diagnostic, descriptive, correlational, with a population of 30 students and a teacher, it was deductive, analytical, field since the investigation was carried out in the place of the facts and it was not experimental, the technique that was applied was a survey and an interview, the instrument that was applied was the questionnaire, once the information was collected, the information was transcribed, where a criterion could be given according to the results obtained. On the other hand, the survey carried out on fourth-year students, once the results were obtained, was tabulated, then the statistical tables were prepared in the SPSS program with their respective graph, analysis and interpretation of results

• Glavni autor: Muñoz Agama, Consuelo del Rocío (author)
• Format: masterThesis
• Jezik: spa
• Izdano: 2022
• Teme: Diseño de branding educativo; comunicación; estrategias
• Online pristup: http://dspace.unach.edu.ec/handle/51000/9921