“Implementación del Route to Market en la distribuidora Tristar Plus Nestlé de la ciudad de Riobamba, y su incidencia en el crecimiento horizontal de los puntos de venta durante el periodo Junio –Diciembre 2016”
The research is focused to provide elements that show that the implementation of the Route to Market – RTM in the Tristar Plus Nestlé distributor in Riobamba city, it increases the horizontal growth of points of sale during the period June-December or the year 2016. The poor media coverage through s...
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| Format: | masterThesis |
| Language: | spa |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://dspace.unach.edu.ec/handle/51000/3670 |
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