Planificación y Desarrollo Turístico del cantón Caluma, provincia de Bolívar

Caluma canton is located in Bolívar province. It has its natural wealth as a rich potentiality; its level of harnessing influences the development of this canton as a tourist destination. That is why, this investigation researches how planning influences on tourism development. The general objective was to establish the influence of planning on tourism development in Caluma canton. This is a non-experimental correlation research, complying with methodological processes such theoretical framework, and primary information collection was gathered though surveys. They were applied to potential tourist and focused group in a City Hall in Caluma. Also, the instrument validation and verification were carried out by using statistical techniques such as Cronbach's Alpha, Pearson's Correlation and Chi Square. They support the importance of proposing planning actions for Caluma municipality management based on its competences. As a result, Caluma municipality reaches decentralization in tourism management; and the proposal has clearly defined functions for both: National Competencies Council in Resolution No. 0001-CNC-2016 and by an Internal administrative structure; however, there is limited compliance evidence among themselves, in terms of: planning, budgetary execution, human talent management, tourist establishments, among others. Based on the critical points, it was found that a proposal based on tourism product design measures, monitors and evaluates those carried actions. The proposal has been structured by including marketing strategies for Caluma destination positionement on a market

• Auteur principal: Noboa Osorio, María Alcia (author)
• Format: masterThesis
• Langue: spa
• Publié: 2019
• Sujets: PLANIFICACIÓN; PRODUCTO TURÍSTICO
• Accès en ligne: http://dspace.unach.edu.ec/handle/51000/5829