El sector comercial la Condamine y su aporte al emprendimiento local en el periodo 2015-2016

The analysis of the commercial sector, the Condamine and its contribution to the local enterprise in the period 2015-2016, has as purpose to carry out a market study and determine the incidence of this sector in the local economy, through surveys made to the micro -emprendedores, which served as a basis to establish the need for a market study of the sector in order to obtain real data on the contribution of different ventures in the local economy. The findings obtained were the lack of innovation to create new markets, the contribution of these to the local economy generating employment, has a high percentage that is dedicated to trade in relation to services. It was concluded that the merchants of the sector the Condamine directly and indirectly contribute directly to create jobs, and indirectly by allowing more people to flock, it was also possible to identify that the enterprises are not innovative since within the commercial sector there are many locals that are dedicated to the same type of business without the application of marketing strategies to differentiate as a competition. It is recommended to make the market study a constant practice which allows to know the index of influence that this sector has and its contribution to the commercial enterprise in the city.

• প্রধান লেখক: Guashpa Choto, Pablo Darío (author)
• বিন্যাস: bachelorThesis
• ভাষা: spa
• প্রকাশিত: 2018
• বিষয়গুলি: Emprendimientio; Aporte Local; Economía; Estudio de mercado
• অনলাইন ব্যবহার করুন: http://dspace.unach.edu.ec/handle/51000/4782