Determinación de la viabilidad para la creación de una empresa empacadora al vacío de alimentos en el Cantón Riobamba Provincia de Chimborazo

This investigation work establishes the determination of the viability for the creation of a vacuum food packaging company in the Riobamba canton, Chimborazo province. For its development, first a market study was carried out in which the profile of the potential customer was established, represented by men and women between 29 and 50 years old who would like to consume vacuum packed products, the agricultural reality was analyzed to define the raw material to be used. The sales volume of 1’753.131 units was determined, with this value the projection of demand was established. However, only 50% was considered to define the potential demand in order to foresee future sales problems, establishing for the first year a total of 890.897 units that could be produced. The second stage describes the technical study in which the location and size of the project is determined according to the installed capacity that can be achieved, thereby determining a production of 167.357 units in the first-year, equivalent to 18.78% of the potential demand. The engineering of the project, the necessary raw material, the timing, the assets and the staff necessary for an adequate operation of the company were also designed, which according to the marketing strategies will have the name of EMPAKO. Finally, the financial study of the project was delimited, obtaining a total investment of $ 147.378,07, requiring a financing to be carried out with BanEcuador for a term of 5 years and at 9.76%. According to the projections of the items, the final evaluation is established with financial indicators such as NPV $103,723.30, a positive value. The TIR greater than the TMAR and the deposit rate of the banks. The 2-year capital payback period, and the benefit-cost ratio of 0.33 cents of profit for every dollar invested. These values allowed establishing the viability of the project.

• Main Author: Sánchez Zurita, Brayhan Rodrigo (author)
• Format: bachelorThesis
• Language: spa
• Published: 2021
• Subjects: VIABILIDAD; ESTUDIO DE MERCADO; ESTUDIO TÉCNICO; ESTUDIO FINANCIERO
• Online Access: http://dspace.unach.edu.ec/handle/51000/8028