Análisis morfológico - semiótico del Complejo Arqueológico de Ingapirca para la creación de su línea gráfica en el periodo 2018-2019.
Graphic design as a discipline allows us to visually communicate a message by making use of codes, icons, signs, symbols and linguistics. As visual communicators, graphic designers have the responsibility to facilitate the relationship between the sender and the receiver, with the aim of making the...
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| 格式: | bachelorThesis |
| 語言: | spa |
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2018
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| 在線閱讀: | http://dspace.unach.edu.ec/handle/51000/5200 |
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添加標簽 | 總結: | Graphic design as a discipline allows us to visually communicate a message by making use of codes, icons, signs, symbols and linguistics. As visual communicators, graphic designers have the responsibility to facilitate the relationship between the sender and the receiver, with the aim of making the message clear. In Ecuador there are diverse cultures located in different places of the country, each culture with different traditions, customs and visual elements with Andean meanings that make them unique. The present research arises from the need to create a graphic line of the place, through the morphological analysis of the archaeological complex Ingapirca, this supported by the semiotic analysis of the iconography of the ceramic pieces, history, and tradition of the Cañari culture, which served of foundation for the development of the brand, corporate identity manual and its graphic line. The type of research corresponds to a quasi-experimental method, because it allowed to give greater strength to the proposal that aims to solve the problem in an accurate way creating a correct graphic line. To generate a correct graphic line it was necessary to research Ingapirca and the Cañari culture, for the collection of information, we had the opportunity to know the place and observe the construction of the complex, as well as the meaning of each of the elements, a rich place in culture and tradition. The study of morphological - semiotic analysis allowed to select each of the icons and symbols with their respective meaning, for which the complex is built, among them the temple of the sun or ellipse stands out for its function, to validate the work developed, it was necessary to carry out tools such as: surveys and interviews with national and international tourists, as well as teachers of the graphic design career. |
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