Patrimonio Cultural Inmaterial y Desarrollo Turístico del Cantón Guano, Provincia de Chimborazo.
The aim of the present research is to “PROMOTE THE TOURSIM DEVELOPMENT IN GUANO CANTON, PROVINCE OF CHIMBORAZO THOUGH THE STUDY OF INTANGIBLE CULTURAL HERITAGE IN ORDER TO DETERMINE THE RELATIONSHIP AMONG THE DEPENDENT AND INDEPENDENT VARIABLES”. The Intangible Cultural Heritage (I.C.) variable was...
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| Format: | bachelorThesis |
| Jezik: | spa |
| Izdano: |
2023
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| Teme: | |
| Online dostop: | http://dspace.unach.edu.ec/handle/51000/10699 |
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Označite | Izvleček: | The aim of the present research is to “PROMOTE THE TOURSIM DEVELOPMENT IN GUANO CANTON, PROVINCE OF CHIMBORAZO THOUGH THE STUDY OF INTANGIBLE CULTURAL HERITAGE IN ORDER TO DETERMINE THE RELATIONSHIP AMONG THE DEPENDENT AND INDEPENDENT VARIABLES”. The Intangible Cultural Heritage (I.C.) variable was considered as a sample of the technical staff of the Director of Tourism and representatives of the rural villages of Santa Fe de Galán, San Lucas de Ilapo, San Gerardo, San Andrés, San Isidro de Patulú and urban parishes La Matriz and El Rosario, taking in mind the elements such as Cultural Identity, Ancestral Knowledge and Heritage Conservation , while the Tourism Development variable (I.D.) was applied to visitors to the canton of Guano, Chimborazo province. I) it was applied arrivals of tourists to the canton, analyzing components such as Tourist Facilities, Tourist Services and Customer Satisfaction. The research is of a correlational and documentary nature. The survey was used as an instrument for data collection, which was previously validated by experts from the Tourism and Hotel Management career at the Universidad Nacional of Chimborazo. The survey data obtained was collected from the information to learn about the problem under a problem statement. Thus, the tabulation in the Microsoft Excel program rised to statistical data for the use of the SPSS program version 19, which through Cronbach's Alpha determined the reliability of the research instruments. Similarly, the Chi-Square method determined the rejection of the general hypothesis and the acceptance of the specific hypotheses, taking in mind that, the general hypothesis can be applied in the future. Therefore, a proposal was designed consisting of the development of strategies for the conservation and valuation of the cultural identity and ancestral knowledge. |
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