El marketing digital y la competitividad en el sector hotelero en la ciudad de Riobamba

Currently, the presence of digital marketing has influenced decision-making through the use of websites and social networks by companies that offer products or services to a specific target audience. This comp Competitivnessows different institutions to define strategies and mechanisms to improve th...

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Bibliographic Details
Main Author: Davalos Anchatuña, Lady Adriana (author)
Other Authors: Mendoza Guaraca, Gabriela Elizabeth (author)
Format: bachelorThesis
Language:spa
Published: 2025
Subjects:
Online Access:http://dspace.unach.edu.ec/handle/51000/15359
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