Diseño de un plan de branding del emprendimiento “Melita flowers” para generar posicionamiento en la ciudad de Ambato
Currently there are a number of tools that allow us to give a detailed analysis of the condition of a company, detect in what stages of its development they are, what are their shortcomings, their opportunities and analyze the key points for its possible success. In this project a branding strategy...
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2022
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| Matèries: | |
| Accés en línia: | http://dspace.unach.edu.ec/handle/51000/9440 |
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Afegir etiqueta | Sumari: | Currently there are a number of tools that allow us to give a detailed analysis of the condition of a company, detect in what stages of its development they are, what are their shortcomings, their opportunities and analyze the key points for its possible success. In this project a branding strategy was developed to generate positioning in the Melita flowers enterprise in the Ambato city. All the instruments, techniques and strategies that have been used to generate its positioning are directed to emotional branding, the venture consists of outstanding products that lack a graphic personality, this is how the need arises to create an effective brand that represents the venture, which strengthens it with its target audience and allows it to connect with new consumer markets at the local level. |
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