Turismo apicola y desarrollo turístico en la asociación de producción apícola Chimborazo
This reearch aims to analyze the apicultural tourism market and its influence on the tourism development of Asociación de Producción Apícola Chimborazo. In order to achieve the goal, a market study was prepared, determined by its four components of demand, supply, price, and modification. Thus a des...
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| フォーマット: | bachelorThesis |
| 言語: | spa |
| 出版事項: |
2019
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| 主題: | |
| オンライン･アクセス: | http://dspace.unach.edu.ec/handle/51000/6207 |
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タグ追加 | 要約: | This reearch aims to analyze the apicultural tourism market and its influence on the tourism development of Asociación de Producción Apícola Chimborazo. In order to achieve the goal, a market study was prepared, determined by its four components of demand, supply, price, and modification. Thus a descriptive investigation was reported, establishing situations or eventualities of tourists to know the tastes and frequencies. Within the study universe, two populations were raised, the first determined by the beekeepers association and the second by national and foreign tourists. Surveys, as instruments were applied to the two populations. Besides, it verified in documentary sources the current demand that arrives in the city of Riobamba until 2018, which vas projected through the method of least squares. On the other hand, the offer was determined from a current level, substitute, and complernentary. The price was determined according to the coefficients about the cost; and the distribution channel was determined according to preferences. The results demonstrate a - total of unsatisfied demand in the first year of 69425 tourists, without evidence of substitute supply or competition, as physical demand 18% is obtained as a reference constituting the first number of 9372 tourists. The price was delimited by pax at $12 and indirect distribution channeis with advertising on the web. In the case of a correlation between certain variables, the beekeeping tourism market will contribute to the tourism development of the association, which establishes a recommendation to the association so that the project can establish a position that has a physical dernand to intervene. It is determined that since there is no offer of beekeeping tourism, it must be implemented to boost tourism development. |
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