La publicidad y la captación de clientes para el posicionamiento de la empresa “Plastimas” Riobamba

ABSTRACT: The present research work, which has as its theme “Advertising and customer acquisition for the positioning of the company Plastimas de Riobamba,” has the problem of not having an adequate advertising plan to attract customers and thus have a better positioning. In the market, the company Plastimas, due to the lack of knowledge, does not know how to carry out an adequate approach to advertising strategies. For this, objectives such as proposing advertising strategies and customer acquisition for the positioning of the company Plastimas de Riobamba de Likewise, diagnose the advertising processes carried out by the Plastimas company to attract customers and improve the positioning of its commercial products. The methodology that was used is the hypothetical deductive method in which all the aspects that the method entails and all the phenomena that surround it were considered in order to have a positive result since it will intervene in the scientific and in the different activities that it entails to the acquisition of clients for the positioning of the company, in addition concerning the research design, the non-experimental design was used since in this there was no manipulation of variables, and only one observation was made in its natural environment, concerning the population it is finite Since there are 90 potential clients, all the data is considered for the sample, as the population is small. Using the Chi square, the result was that the alternative hypothesis was accepted. The null hypothesis was rejected, and at the end of the investigation, conclusions were established that would allow the company to carry out effective advertising with clear and persuasive messages about the products or services of Plastimas in a way that appropriate communication channels, such as online advertising. Likewise, we can show the recommendations given to Plastimas to strengthen the marketing strategy and create positive customer experiences. We can also show how much the Budget will be for a correct marketing and advertising application, which is around $2,330; all the results obtained can reflect an improvement in customer acquisition for the Plastimas de Riobamba company. Keywords: advertising, marketing, product, market, brand, customers, positioning.

• Hlavní autor: Molina Chacón, Rodrigo Alexander (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2023
• Témata: Publicidad; marketing; mercado; posicionamiento
• On-line přístup: http://dspace.unach.edu.ec/handle/51000/12163