Tratamiento informativo en el noticiero estelar TVS canal 13 y Ecuavisión a través de Facebook periodo julio-diciembre 2022.

ABSTRACT: The present research allows us to know the informative treatment of the TVS Canal 13 and Ecuavisión stellar newscast through the Facebook period in December 2022. The relationship between television journalism, journalistic sources, and communication through social networks explains how virtual platforms such as Facebook nourish the production of television news. It is a non-experimental study of deductive, inductive, descriptive, and analytical methods, which addressed a random scan for selecting one video per week of each media; the sample of TVS content is 24 and Ecuavisión 26 videos on Facebook. The methodology used in the research is mixed; the techniques applied are literature review, data collection, interview guide, content analysis, Hat Technique, analysis matrix, themes, sources, types of sources, and journalistic genres. The number of reactions, comments, shares, views, and reproductions was analyzed on Facebook. For the interviews, a guide of questions was implemented. The contributions of the general manager of TVS, presenters of the two media, and an Audiovisual Communication and Radio production expert were recorded. The most highlighted topic is Social, and in the journalistic genres, reporting. On Facebook, it was evidenced that reproductions and visualizations have a higher level of reach. The journalistic sources identified that Unifuentism stands out more in TVS, and in Ecuavisión, the official source predominates. Finally, it was found that each of the genres applied is intended to keep the audience's attention so that they interact with the media.

• Glavni autor: Alvancando Adriano, Carolina Alejandra (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2024
• Teme: Comunicación; Tratamiento Informativo; TVS Canal 13; Plataformas digitales
• Online pristup: http://dspace.unach.edu.ec/handle/51000/13256